Cider CEO Ilya Lipovich is interviewing our clients - Gera Rivkin, CEO of 6 Pack Fitness and Misha Breyburg, Founder and CCO of 6 Pack Fitness.https://www.youtube.com/watch?v=ojg7NNM8k20Visit 6 Pack Fitness website: https://www.sixpackbags.com/ 0:06 - 6 Pack Fitness company overview 2:24 - How Cider helps 6 Pack Fitness to drive the eCommerce side of the business. 5:15 - The role website plays in company’s marketing strategy 6:24 - Trends in eCommerce fitness space 8:40 - Pitfalls you should be aware of, choosing a platform for eCommerce website 11:53 - Omnichannel marketing strategy 14:04 - Pitfalls in working with a software development company 17:55 - Project management 22:26 - The process of making right marketing decisions 26:06 - Digital Marketing & Sales tools 28:56 - What has changed since the beginning of our partnership?