If you want to keep your business outpacing the competition, especially in a lousy economy, create a buffer that will keep your company far ahead of them. Competitive advantage holds the competition back, but a more
Recently, Cider CEO, Ilya Lipovich published an article on Forbes titled “Why the Discovery Phase is Key to Launching a Successful Product.” Check out this article to learn more about the discovery phase. What is the discovery more
In 2015 Google announced that mobile search had finally surpassed desktop search. Since then the numbers keep rising, and mobile search on notebooks and smartphones continues to rise. Smartphones are windows to the world. They more
There are a plethora of Startups that have begun to develop solutions driven by assumptions, without seemingly requiring any proof of value for the people on the market (i.e. their potential clients). The point to more
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