SEO or PPC: Which should you invest in and why?
As you search for ways to drive targeted traffic to your website, blog, landing pages and products — you are sure to stumble across both search engine optimization (SEO) and Pay-Per-Click (PPC). While both have their time and place it is essential to understand the vital differences between the two and how they can be leveraged on your behalf. Here’s what you need to know.
WHAT IS THE DIFFERENCE BETWEEN SEO AND PPC?
SEO are free strategies and tactics in which you create, update or curate the content on and off your website to organically increase your targeted traffic — and improve your page rank. This includes things like placing relevant local and industry keywords on your website (without keyword stuffing), blog marketing, building internal and external links, outside article marketing, adding your business to Google Maps, adding your business directory, heading tags, and more.
PPC is paid marketing through Bing or Google AdWords. Ads can be hyper-targeted for your demographic and you only pay when someone clicks on your ad. Contrary to popular belief, Google AdWords won’t improve your SEO results— but the ads are placed above the fold helping you to get noticed. You only pay for an ad when it is clicked on, not when it is displayed.
SEARCH ENGINE OPTIMIZATION – SEO
You don’t need a large budget to invest in SEO as you can find experts for just a few hundred a month — or a few thousand for quarterly or biannual SEO update. If blogging or article will be part of the mix, it must be consistent, at least one a week. Your content curator’s budget may be above and beyond your SEO expert’s budget.
INCREASED PAGE RANK IS OF HIGH VALUE
No SEO expert can guarantee that they will get you to the top of Google Page 1, but a quality expert can improve your page rank. The more your page rank increases, the more search engines will reward you with traffic. For best results find an SEO expert who is also creative.
As mentioned above, results won’t occur overnight — but you need to be able to measure if your investment is paying off. Unfortunately, the learning curve is high. For example, what is a keyword, backlink, image alt tag, heading tag, etc.? To ensure you can hold your SEO expert accountable make sure that they know enough terms to gauge your return on investment.
RESULTS TAKE TIME
PAY-PER-CLICK – PPC
RESULTS ARE RAPID
A LOWER LEARNING CURVE
FOR BEST RESULTS HIRE A PRO
COMPETITION IS FIERCE
WHICH IS BETTER, OR DO YOU NEED BOTH?
At Cider we are help companies build product and market it properly by implementing data-driven marketing campaigns. We understand that success of your product depends on how well your marketing strategy is built prior to product launch. The phrase, “If I build it, they will come,” doesn’t work in most cases. Based on the analytics we help companies to create relevant content strategy, run PPC campaigns and social media ads, as well as build referral profile.